Lately, I have noticed that Social Media has begun to slowly sink its many tentacles into traditional media.
It has begun to utilise these mediums by linking back social metrics about our likes, habits, behaviours and wants into mainstream media, that brings a strong need to connect with brands, due to the way our brains are wired after the Social Networking revolution (circa 2004 - current).
Here our brains make the connection between: Familiar Advertising Methods (e.g. TV) and Social Media Data (e.g. Our ‘Likes’).
Over the weekend, I got to preview some new technology coming out towards the end of this year. For many, this is going to blow your mind. But before we get into this, let’s highlight the current context of Social Media infiltrating traditional media.
It all began as businesses started to get on board that good old beast called Facebook. Suddenly, adverts in print, radio, billboard and TV started appearing with “Find us on Facebook” … this slowly evolved to “Find out more about this deal on Facebook”.
Twitter came along and with our mobiles, allowed us to converse in real-time with brands, on the spot if we had to, rather than having an experience, getting home, writing a letter / email and sending it off to the customer relations team. No, these days the complaints letters are tweets and updates on Social Media against your brand (hence the importance of Social Monitoring).
There was also a time not too long ago when print ads asked you to call a number or visit a website. These have now been replaced with QR Codes, which deliver the user straight to the appropriate destination.
Australian twitter users would probably see lots of online conversation with the hashtags #qanda #thevoiceau in their streams …. Oh yes – we’re all already hooked on Social TV!
But the best is yet to come. This year, we will see a revolution that will more than likely have impacts on the way we watch TV, gather information, do our shopping and generally interact with brands and businesses.
As mentioned, over the weekend I got to preview some new technology around the Social TV. As this was not an official release, I will not advise the source or the stakeholders. I won’t even advise on all the new features. I will advise that it did most certainly WOW me.
One feature I really enjoyed was the Multi-Screen Feature.
Imagine watching your favourite cooking show. This is the first layer in your multiscreen. Along with the usage of Hashtags and Social Polls, it will pretty much contain what you know as TV today.
Now comes the beautiful technology integration.
The second layer. This sits behind your first layer, and can be accessed very easily. This layer now contains all the information you will need to make an informed choice about purchasing whatever has been placed into the first layer. In our cooking show example, this is the recipe to the dish being made. The method on cooking and the required ingredients.
But it doesn’t stop there. The third layer, sitting comfortably behind the second layer, is that list of ingredients with prices. That list links straight into your local / favourite grocery store. And with the press of a few buttons, your credit card is debited, and you have just purchased the items you have selected on the show you are watching.
Oh yes, the future is certainly here. Still a bit more tweaking to go with these features, but they are well and truly existent. I got to play around with them and am already hooked.
And as I said – that is only One of many brilliant, futuristic and mind boggling features coming out with Social TV.
As always, Share + Enjoy!
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