Social Media is well and truly wrapped in our personal lives, but many of us are now using Social Media for professional services. Sites such as LinkedIn, MeetUp and Networking for Professionals have pushed us into the unfamiliar territory of using our Social Networks not for play, but rather for business.
Whilst an obvious different approach should be taken between personal and business Social Networking, one of the more important things on your Profiles, is your professional bio.
Whilst Twitter only allows a short 160 characters, and most people like to put something about themselves + something witty (overused?), it’s always good to ensure your professional Social Networks have up to date, keyword enriched bio’s that reflect what your entire career and capabilities in an easy to digest format.
Below is my guideline into how to write your professional social media profile. Whilst it’s not set in stone, it is a good idea of some of the things you need to include in your Professional bio. Each paragraph should be concise and not fluffy. Think of it as a combination between your CV and an Elevator Pitch.
Don’t be afraid to market yourself effectively to reach your goals!
Introductory Paragraph
This paragraph should state current position and companies that you work for. It should also summarise and list your areas of expertise.
Short Summary Paragraph on History of positions held
This short paragraph should state period of service in total, positions held and for which companies.
Value to Organisation paragraph
This paragraph should highlight strengths / what you currently bring to the companies you work for.
Specialties
List by comma separation all the speciality skills you currently have.
Achievement 1
This paragraph should state an achievement that has occurred in a previous position that can be related to your current positions. Provide the Year of the achievement, the action you took and the result this achieved.
Achievement 2
This paragraph should state a contribution you have performed to the benefit of a former employer or business. This can also be an involvement of charity work. Once again state the Year of the achievement, the action you took and the result this achieved.
Achievement 3
Highlight any other achievements that add value towards your bio. Ensure that by this paragraph these are significant and not minor achievements.
Awards / Recognition
If you have been awarded any merits or recognition at business / industry level, list these here. List the year, the company who awarded it and the title of the award.
Current Project Paragraph
List current big-scale business / industry projects you are working on, who these projects are for and what your role is in these projects.
Contact Info
Provide a contact email or website address.
Any more fields we should be including in our Professional Social Media profile bios?
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